Victor E. Friedberg

Co-Founder, Seed 2 Growth (S2G)
Founder and Chairman, FoodShot – MoonShots for Better Food
Executive Chairman, Lavva


Friedberg has been at the forefront of innovation, global development and sustainability for over 20 years. As Co-Founder of S2G Ventures he has been a principal force in developing the S2G mission, culture, strategy and team.  As Managing Director, Friedberg lead the S2G investments into Beyond Meat, sweetgreen, Ripple, Maple Hill Creamery, Apeel Science, Ataraxis. FishPeople and Lavva.

He is Founder and Chairman of FoodShot, Moonshots For Better Food an innovative grand challenge and investment platform with partners Rabobank, Armonia, Generation Investment Management, and The Stone Barns Center For Food and Agriculture.

He was named by Forbes Magazine one of the Top 25 deal makers in Consumer Products in 2016.  He serves on the Governor’s Advisory Council for Innovation and Technology.

Prior to S2G, Friedberg Co-founded and was Executive Director of LAUNCH, the innovation accelerator with NASA, USAID, US Dept. of State and NIKE, and an Executive Director at WIRED.  As a tech entrepreneur, Friedberg was co-founder of the pioneering social media platform KODE.