Martin Grådal

Co-Founder & CTO - Whywaste


Whywaste offers digital solutions that enable retailers to easily identify products that are at risk of passing their expiration date. The food can then be sold at a reduced price, cooked or donated for charitable purposes, instead of ending up in the wastebin. Whywaste was founded by a diversified team, with backgrounds ranging from management consulting via advanced analytics to deep understanding of retail. The one thing all founders had in common, was the vision to eliminate food waste.